At Rumble, I led daily marketing operations, overseeing campaigns from concept to execution across various channels. My role involved shaping cohesive strategies for social media, direct mail, and web initiatives.

In driving Rumble Boxing's digital presence, I implemented and oversaw a strategic approach that led to a remarkable milestone of 40,000 organic social media followers. To elevate our social media impact, I crafted a dynamic strategy focusing on compelling styling and captivating photography, highlighting the brand's vitality, community spirit, and empowerment.

I designed an email campaign strategy initially with Mailchimp, which later evolved into an automation strategy within the Mindbody Marketing Suite. This transformation allowed us to create tailored client journeys via text and email, enhancing engagement and customer satisfaction. Notably, I ensured that the emails were consistently on-brand, maintaining a high-quality, visually appealing style throughout our communication. This approach not only drove efficient and personalized communications but also elevated the overall brand image and engagement.

Upon commencing work in 2019, I took on the task of redesigning Rumble's website, significantly enhancing the user experience. LINK

I played a key role in Rumble’s management, actively shaping the brand's outreach and customer engagement. From organizing influencer events and managing gift bags to creating impactful 30-day challenges for customer retention, each initiative was curated to enhance the overall experience within the Rumble Boxing community.

Cultivating over 50 partnerships, including notable brands like Lululemon, Vessi, Warner Bros, and the Calgary Stampede, I fostered connections that enriched our brand ecosystem.

Moreover, my efforts contributed to an annual lead generation exceeding 24,000 per city and played a pivotal role in the successful launch of the Rumble Franchise Program, culminating in the opening of the Toronto location.